My Resume

Experience

 

Marketing Manager

Spruce Fashion & Furnishings

Nashville, TN

November 2019 - Present

 

·       ·       Responsible for strategic planning, execution of posts, and engagement with audience on Instagram and Facebook pages

·       Creating content for all email communications to Spruce clients to help promote merchandise and events

·       Using Emma to create effective emails targeting Spruce’s target customer

·       Designing all print materials needed for store using Adobe Suite

·       Creating magazine ads using InDesign targeting Spruce’s key demographic

·       Helped integrate merchandise into online store during Coronavirus shutdowns

See examples of the work I’ve done for Spruce

 

Volunteer Social Media Coordinator

Everybody Solar

September 2019 - December 2019                                      

 

·       Created coordinated social media campaigns across Facebook, Twitter and Instagram to help the nonprofit reach their end of the year fundraising goals

·       Helped raise over $6,000 on “Giving Tuesday” through a coordinated social media campaign across Facebook, Twitter and Instagram

See examples of the work I’ve done for Everybody Solar

 

Producer

WHNS Fox Carolina News

Greenville, SC

August 2016 - August 2019

 

·       Wrote, edited and researched elements for The Ten O’Clock News Monday-Friday

·       Maintained #1 Late News in the market

·       Developed newscast rundowns consistent with station’s philosophy and approach; writing of headlines, teases and newscast copy

·       Worked under high-pressure and strict deadlines

·       Lead coordination of anchors, reporters, photographers, directors, editors, creative services and web team

·       Efficient at finding the best way to tell stories through video and graphics

·       Utilized a strong understanding of our audience and how to market to each demographic

·       Managed live broadcasts and solved problems as they arise

Watch newscasts I produced

 

Producer

WNEM TV5 News

Saginaw, MI

October 2015 - July 2016

 

·       Wrote, edited and researched elements for The Morning News Monday-Friday

·       Coordinated Breaking News and Severe Weather elements, often while Assignment Desk was unstaffed

·       Helped station maintain the #1 Newscast; as well as achieve ratings growth

·       Contributed to station’s digital efforts including Social Media during all newscasts

 

Social Media Coordinator

Sevier Skirts

Nashville, TN

August 2015 - December 2016

 

  • Implemented social media strategy for local businesses

  • Created brand awareness, promoted shopping local and promoted events held

  • Helped grow the Instagram for “Sevier Skirts,” working closely with the founder to create an online brand matching the business’ philosophy

  • Took and edited photos for feeds

  • Created pamphlets, graphics and digital posts using Photoshop and Illustrator

  • Maintained Instagram and Facebook pages

Skills

  • Graphic Design

  • Content Creation

  • Copywriting

  • News Writing

  • Video Editing

  • Basic HTML5 & CSS3

  • Research

Platforms & Software

  • Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere)

  • Apple Final Cut Pro

  • Microsoft Office Suite

  • Google Analytics

  • Emma Email Marketing

  • Squarespace

  • Avid iNews

Awards

•       2020 NATA Southeast Emmy Nominee for Best Newscast – Daily Markets (26-75)

•       2019 NATA Southeast Emmy Nominee for Best Newscast – Daily Markets (26-75)

•       2019 South Carolina Broadcasters Association STAR Award Runner-Up for Best Evening Newscast of the Year

•       2018 NATA Southeast Emmy Nominee for Best Newscast – Daily Markets (26-75)

Education

University of Miami 

B.S. in Communication | Coral Gables, FL | May 2015

 Double Major: Electronic Media and Economics

Minor: Sports Administration